Platform: Enolytics DTC

Summary:

Wine Name Velocity Trend shows whether individual wines are gaining momentum, losing steam, or holding steady by comparing their recent 3-month sales rate to their longer 12-month average. Values are "Accelerating" (recent sales outpacing the trend), "Slowing" (recent sales lagging), or "Stable" (consistent performance).

How to use it:
• Spot which wines are hot right now so you can feature them prominently in your tasting room or push them harder through your wine club
• Identify wines that are losing momentum before they become shelf-sitters, giving you time to create promotions or bundle them strategically

Tip: "Accelerating" wines often make great upsell opportunities since customers are already responding well to them, while "Slowing" wines might benefit from pairing suggestions or limited-time offers.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Whether sales velocity is accelerating, stable, or slowing. Compares 3-month rate to 12-month rate: - Accelerating = 3m rate > 12m rate × 1.2 - Slowing = 3m rate < 12m rate × 0.8 - Stable = between accelerating and slowing

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