Platform: Enolytics DTC

Summary:

What it is: Inventory Velocity Trend shows whether each wine's sales momentum is accelerating, stable, or slowing down by comparing recent 3-month sales patterns to the 12-month baseline.

How to use it:
• Spot trending wines: Filter for "accelerating" wines that are gaining momentum and may need inventory protection or allocation adjustments to avoid stockouts.
• Identify promotional opportunities: Look for "slowing" wines that could benefit from marketing support, discounting, or bundling to move inventory before it sits too long.

Tip: Wines showing "accelerating" velocity with a 20%+ boost in recent sales are often worth investigating further - they might be benefiting from awards, reviews, or word-of-mouth that you can amplify in your marketing.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Indicates whether sales velocity for this wine is accelerating, stable, or slowing based on recent demand patterns. Compares the 3-month average daily sales rate to the 12-month baseline, flagging acceleration when recent sales exceed the baseline by 20% or more, and slowing when recent sales fall below 80% of baseline. This helps identify trending wines that may need allocation adjustments or wines losing momentum that could benefit from promotional support.

Inventory General

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