Platform: Enolytics DTC

Summary:

Club Shipment Item Default Quantity shows the original quantity of each wine that the winery planned to include in a club shipment before members made any customizations. These are whole numbers representing the winery's standard package configuration as initially designed.

How to use it:
• Compare default quantities to actual shipped quantities to see which wines members tend to increase, decrease, or remove entirely from their shipments
• Analyze how different default quantity strategies (like featuring certain wines with higher default quantities) affect member acceptance rates and total shipment values

Tip: Look for patterns where members consistently modify certain wines' default quantities - this reveals preferences that could inform future package planning.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The original quantity of this wine proposed in the club package before any member customization. This represents the winery's standard package configuration and serves as the baseline for tracking member modifications. If a member makes no changes during their customization window, this is the quantity that will be shipped.

Type: int

Format: #,##0