Platform: Enolytics DTC
Summary:
What it shows: A geographic breakdown of your wine club membership cancellations, organized by state and metro area. This ready-made report reveals exactly where you're losing club members — no setup needed.
Who should use it:
• Club managers tracking retention patterns across different markets
• Marketing teams identifying regions that need stronger member engagement
When to use it:
• You're seeing higher cancellation rates and want to identify if certain geographic areas are driving the trend
• Planning targeted retention campaigns for markets with high churn
• Analyzing whether shipping costs, local competition, or regional preferences impact club retention
Questions this report answers:
• "Which states are showing the highest club cancellation rates?"
• "How do I see cancellations broken down by geographic region?"
• "Where can I find which metro areas are losing the most club members?"
• "Can I get a report showing club churn by location?"
• "How do I identify geographic patterns in membership cancellations?"
Tip: Set your date picker to focus on the current period to see recent cancellation trends. The Large Metro Area column helps you drill down beyond state-level data to identify specific markets that might need attention.
Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.
📂 How to Access This Report
This is a public bookmark — a pre-built report ready for you to use. You don't need to create it from scratch.
To open it:
Click the Bookmarks icon in the left sidebar
Look under Public Bookmarks
Open the folder: Club Reports
Click Cancellations by Geographical Area
Quick Stats:
0 filter(s) applied
2 dimension(s) displayed
1 measure(s) displayed
Report Page: Build Beyond Limits | Advanced Reporting
⚠️ Date Picker Required: This report uses time-sensitive measures that respond to the date picker. The bookmark does not save date picker settings. Please adjust the date picker to ensure the report shows the data for your desired time period.
Filter Behavior: When you select this bookmark, your existing filters will be replaced with the bookmark's saved filters.
📝 Original Description
Wine club cancellation report showing geographic breakdown by state and metro area to identify where you're losing members most.
Filters Applied
✅ No filters applied - this bookmark shows all available data.
📋 Columns Displayed
Dimensions:
Contact State — Contact's abbreviated state code (residing/billing address)
Large Metro Area — The major metro area the contact is living in (based on the zip code lookup of the census data)
Measures:
ℹ️ Additional Details
Bookmark ID:
5eacab24-29f4-4913-92e2-e6f12bf0950b