Platform: Enolytics DTC

Summary:

What it shows: This page reveals customers who have added wines to their wish list but haven't purchased them yet, helping you identify immediate sales opportunities. It's part of the "Sell More Now" category, focusing on converting existing interest into actual orders.

Key visualizations: The main component is the "Ungranted Wishes" table, which lists customers and their unpurchased wish list items. A filter panel lets you narrow down the opportunities by customer segments, time periods, or specific wines.

When to use it:
• When planning targeted sales campaigns to customers who've already expressed interest in specific wines
• Before major sales events or holidays to reach out to customers with personalized offers on wines they want

Questions this page answers:
• Which customers have wines sitting in their wish lists that I could follow up on?
• Can I see what specific wines people want but haven't bought yet?
• How do I find customers who are most likely to purchase if I reach out to them?
• Where can I find easy sales opportunities from people who've already shown interest?
• Which wines are most commonly wished for but not being purchased?

Tip: Use this data to create personalized email campaigns offering limited-time discounts on specific wished-for wines—you're reaching people who already want what you're selling.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.