Platform: Enolytics DTC
Summary:
What it shows: The Gifters dashboard in the Sell More Now category identifies your customers who have given wine as gifts and helps you discover new gifting opportunities. It segments your customer base into different types of gifters and reveals untapped potential for gift sales.
Key visualizations: Four interactive tables organized by tabs: customers who gifted last year during the upcoming period, corporate gifters for business relationships, personal gifters buying for friends and family, and potential gifters who show signs they might start giving wine as gifts.
When to use it:
• Preparing for holiday seasons, Valentine's Day, or other gift-giving periods to reach out to past gifters
• Identifying corporate accounts and high-value customers who regularly purchase wine gifts for client relationships
Questions this page answers:
• Which customers gave wine as gifts last year during this same time period?
• Who are my biggest corporate gifters that I should prioritize for business gifting campaigns?
• Can I see which personal customers regularly buy wine gifts for friends and family?
• How do I find customers who might be interested in gifting but haven't done it yet?
• Where can I find my most reliable gift purchasers to target for upcoming holidays?
Tip: Use the filter panel to narrow down gifters by spend level or purchase history, then export the lists to create targeted email campaigns or personalized outreach for your upcoming gifting promotions.
Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.
Page Info
Category: Sell More Now
Menu: Sell More Now - Gifting Central
Visual components: 6
Tabs
This page has multiple views you can switch between:
Gifted Last Year (default)
Table: Gifted Last Year in upcoming Period
Order Url
Customer Number
First Name
Last Name
Full Name
Order Number
Contact Email
Contact Phone
Contact State
Contact Zip Code
Contact Gifting Type
RFM Category
Channel
Ship To Full Name
Ship To Zip Code
Sub Total
Completed Date
days_till_gift_last_year
Gift Message
Corporate Gifters
Table: Corporate Gifters
Contact Url
Customer Number
Company
First Name
Last Name
Full Name
Contact Email
Contact Phone
Contact State
RFM Category
Contact Gifting Type
Contact Gifting Recommended Action
Total Gift Orders
Last Gift Year
Days Since Last Gift
Contact High Volume Gift Dates
Contact Gift Order Percentage
Contact Corporate Industry
Corporate Gift Score
First Gift Year
Corporate Gifting Purpose Segment
Lifetime Value
Contact Last Order Date
Club Last Order Date
POS Last Order Date
Website Last Order Date
Allocation Last Order Date
Contact Last Communication Date
Contact Last Communication Method
Contact Last Communication Source
Contact Preferred Communication Channel
Contact Marketing Responsiveness
Contact Email Marketing Consent Status
Contact Text Marketing Consent Status
Contact CRM Email Status
Personal Gifters
Table: Personal Gifters
Contact Url
Customer Number
First Name
Last Name
Full Name
Contact Email
Contact Phone
Contact State
RFM Category
Contact Gifting Type
Contact Gifting Recommended Action
Total Gift Orders
Last Gift Year
Days Since Last Gift
Contact High Volume Gift Dates
Contact Gift Order Percentage
Contact Corporate Industry
Corporate Gift Score
First Gift Year
Corporate Gifting Purpose Segment
Lifetime Value
Contact Last Order Date
Club Last Order Date
POS Last Order Date
Website Last Order Date
Allocation Last Order Date
Contact Last Communication Date
Contact Last Communication Method
Contact Last Communication Source
Contact Preferred Communication Channel
Contact Marketing Responsiveness
Contact Email Marketing Consent Status
Contact Text Marketing Consent Status
Contact CRM Email Status
Potential Gifters
Table: Potential Gifters
Contact Url
Customer Number
First Name
Last Name
Full Name
Contact Phone
Contact Email
Contact State
RFM Category
Gift Readiness Score
Contact Corporate Industry
Corporate Gift Score
Corporate Gifting Purpose Segment
Detailed Club Status
Lifetime Value
Contact Last Order Date
Club Last Order Date
POS Last Order Date
Website Last Order Date
Allocation Last Order Date
Contact Last Communication Date
Contact Last Communication Method
Contact Last Communication Source
Contact Preferred Communication Channel
Contact Marketing Responsiveness
Contact Email Marketing Consent Status
Contact Text Marketing Consent Status
Contact CRM Email Status