Platform: Enolytics DTC
Summary:
What it shows: This Data Quality page helps you identify and manage active versus inactive users in your customer database, ensuring your marketing efforts reach the right people. It's part of the data quality suite that keeps your customer information clean and actionable.
Key visualizations: Two tabs display separate tables - one for Active Users and another for Inactive Users, with filtering options always available to help you drill down into specific segments or timeframes.
When to use it:
• When preparing email campaigns or marketing communications to ensure you're targeting engaged customers
• During regular database cleanup to identify inactive accounts that may need re-engagement campaigns or removal
Questions this page answers:
• How do I see which customers are still actively engaging with my winery?
• Where can I find a list of inactive users who might need a win-back campaign?
• Can I filter my customer base to focus on active buyers for my next promotion?
• Which customers should I remove from regular communications to improve deliverability?
• How do I identify users who haven't engaged recently but might be worth re-targeting?
Tip: Use the filter panel to segment by timeframe or purchase behavior - this helps you create more targeted re-engagement campaigns for inactive users or reward campaigns for your most active customers.
Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.
Page Info
Category: Data Quality
Menu: DQ - Users
Visual components: 3
Tabs
This page has multiple views you can switch between:
Active Users (default)
Table: Active Users
User Name
User Email
User Roles
Inactive Users
Table: Inactive Users
User Name
User Email
User Roles