📋 Summary:

This Enolytics bookmark identifies customers who have previously been classified as Prospects, Passives, or Retired, but have now made a new purchase and transformed into active customers. It's a valuable tool for tracking customer reengagement and understanding buying patterns of previously disengaged consumers, which can help wineries design targeted marketing campaigns to revive dormant relationships. The wine club manager or marketing team can use this report to recognize customers showing renewed interest, potentially developing specialized win-back strategies or personalized outreach to solidify these recovering customer connections. Users can easily customize this preset bookmark by adding specific columns, adjusting filters, or exploring deeper insights about these regained customers' purchasing behaviors.

This summary was generated by AI.

📁 Public Bookmarks Folder: ENO Preset Campaigns/Customer Loyalty/Acquisition

📌 Quick Stats:

🔄 Filter Behavior: When you select this bookmark, your existing filters will be replaced with the bookmark's saved filters.

Prospects, Passives or Retired who bought again and are seen as new customers.

The following filters narrow down the data in this bookmark:

📊 Dimension Filters:

No columns defined (this may be a chart-only bookmark).