Platform: Enolytics DTC

Summary:

What it is: Mailchimp Member Rating shows email engagement levels on a 1-5 scale, where 1 means low engagement and 5 indicates a highly engaged "star subscriber." This rating is only available for wineries using Mailchimp (shows as NULL for Klaviyo and RedChirp users).

How to use it:
• Identify your most engaged email subscribers (rating 4-5) to target with exclusive offers or new release announcements
• Find low-engagement subscribers (rating 1-2) who might need a re-engagement campaign or different messaging approach

Tip: Focus your premium wine launches and VIP experiences on rating 4-5 subscribers — they're your most responsive email audience and likely to convert on special offers.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Mailchimp member engagement rating (1-5 scale). **Platform Mappings:** - Klaviyo: NULL (not available) - Mailchimp: `member_rating` (integer 1-5) - RedChirp: NULL (not available) **Values:** - 1: Low engagement - 2: Below average engagement - 3: Average engagement - 4: Above average engagement - 5: High engagement (star subscriber) - NULL: Not available (non-Mailchimp platforms)

Type: int

Format: #,##0