Platform: Enolytics DTC
Summary:
What it shows: This Data Quality dashboard tracks how completely you're capturing customer contact information across all your sales channels - from wine club sign-ups to tasting room visits to online purchases. It reveals gaps in your contact data collection so you can improve follow-up marketing and customer communication.
Key visualizations: The main view shows contact data capture trends over time through bar charts and a sankey flow diagram that traces how information flows through your system. The Checks tab breaks down data completeness with detailed tables and bar charts for phone numbers, email addresses, physical addresses, and customer names across different capture points.
When to use it:
• When you notice declining email open rates or delivery issues and want to audit your contact data quality
• Before launching a major marketing campaign to ensure you have complete customer contact information
• When training tasting room staff or reviewing online checkout processes to identify where customers aren't providing full details
Questions this page answers:
• How complete is our customer contact data across different sales channels?
• Where are we losing customer information during the capture process?
• Which contact fields are we missing most often - emails, phones, or addresses?
• How has our data capture improved or declined over time?
• Are we collecting better contact information in the tasting room versus online?
Tip: Use the sankey diagram to quickly spot where customers are dropping off in your data collection flow - these bottlenecks often reveal friction points in your checkout or sign-up process that are costing you valuable customer connections.
Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.
Page Info
Category: Data Quality
Menu: DQ - Capture
Visual components: 8
Tabs
This page has multiple views you can switch between:
Dates (default)
Bar Chart
# Contacts
Contact Created Year Month Sort
Sankey Diagram
# Contacts
Birth Date Check
Birth Date
Checks
Table: Contact Data CP
# Contacts Added CP
Contact Url
Customer Number
Full Name
Days Since Contact Created
RFM Category
Birth Date
Birth Date Check
Contact Email
Email Check
Contact Phone
Phone Check
Contact has duplicate phone
Contact Zip Code
Contact has duplicate address
Address Check
Club Status
Contact Initial Associate
Contact Created Date
Bar Chart: Phone Check CP
# Contacts Added CP
Phone Check
Bar Chart: Email Check CP
# Contacts Added CP
Email Check
Bar Chart: Address Check CP
# Contacts Added CP
Address Check
Bar Chart: Name Check CP
# Contacts Added CP
Name Check