Platform: Enolytics DTC

Summary:

What it shows: The "Who Did We Sell To?" dashboard reveals the demographic and behavioral profile of your customers who actually made purchases, helping you understand who's driving your revenue across wine club, website, and tasting room channels. This Sales category page breaks down your customer composition by demographics, purchase channels, and performance segments.

Key visualizations: The dashboard features multiple views including demographic breakdowns by gender and age with gauge charts for generation and affluence levels, a Sankey flow diagram showing customer journey patterns, channel performance comparisons, year-over-year scatter plots, and detailed performance tables segmented by customer demographics.

When to use it:
• Planning marketing campaigns and want to understand which demographic segments generate the most revenue
• Analyzing channel performance to optimize your sales strategy across wine club, eCommerce, and tasting room operations

Questions this page answers:
• Who are my highest-value customers by age, gender, and affluence level?
• How do sales break down across my wine club, website, and tasting room channels?
• Which demographic segments are performing better this year compared to last year?
• Can I see the flow of customers through different touchpoints before purchasing?
• Where can I find a summary of sales performance by customer characteristics?

Tip: Use the YoY Compare tab's scatter plot to quickly spot demographic segments that are both high-revenue and growing—these are your golden opportunities for targeted marketing investment.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

This page has multiple views you can switch between: