Platform: Enolytics DTC

Summary:

What it is: Allocation Tier End Date shows when a contact's allocation tier assignment ended, with current tier assignments defaulting to 2050-12-31 to make database queries easier.

How to use it:
• Track the lifecycle of your allocation program by analyzing when customers moved out of different tiers
• Create reports showing allocation tier changes over time to understand program dynamics and customer progression

Tip: The 2050 default date for current allocations makes it simple to filter for active tier members using standard date range filters.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Date when the contact's allocation tier assignment ended. Defaults to 2050-12-31 for current tiers to simplify BETWEEN joins.

Type: date

Format: mm/dd/yyyy