Platform: Enolytics DTC

Summary:

What it is: Allocation Tier Start Date captures the date when a customer's allocation tier assignment went into effect, letting you track when tier changes occurred and match orders to the correct tier status at the time of purchase.

How to use it:
• Track tier progression over time to see when customers moved between allocation levels and analyze the impact on their purchasing behavior
• Filter orders by the customer's tier at time of purchase rather than their current tier, giving you accurate historical analysis of tier-based buying patterns

Tip: Use this for date-range joins with order data to ensure you're analyzing purchases under the correct allocation tier, especially important for customers who've moved between tiers multiple times.

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Quick Stats:

Date when the contact's allocation tier assignment became effective. Used for date-range joins with orders to determine tier at time of order.

Type: date

Format: mm/dd/yyyy