Platform: Enolytics DTC

Summary:

What it is: Contact Web Days Since Last Order shows the number of days since a customer's most recent purchase through your winery's e-commerce website, giving you channel-specific purchase recency for your digital customers.

How to use it:
• Identify optimal timing for email campaigns, online promotions, or abandoned cart follow-ups based on how long it's been since customers last bought online
• Compare web buying patterns against tasting room or club purchase behaviors to understand how different customers prefer to shop

Tip: Web purchasers often have different buying cycles than tasting room visitors, so use this to create targeted digital campaigns that align with online shopping patterns rather than applying general purchase timing assumptions.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The number of days since the contact last completed a purchase through the winery's e-commerce website. This channel-specific recency metric helps identify digitally engaged customers and optimal timing for online promotions, email campaigns, or abandoned cart follow-ups. Web purchase recency often indicates different buying behaviors and preferences compared to tasting room or club purchases, enabling more targeted digital marketing strategies.

Contact Segmentation

Type: int

Format: #,##0