Platform: Enolytics DTC

Summary:

What it is: Contact Allocation Tier Change Date shows the exact date when a customer's allocation tier changed to their current historical allocation tier level.

How to use it:
• Track allocation tier progression over time to understand how customer purchasing patterns have evolved and when they reached different tier levels
• Analyze seasonal patterns or campaign effectiveness by seeing when customers moved up or down in allocation tiers relative to marketing initiatives or releases

Tip: Use this date field alongside the historical allocation tier to create timeline analyses showing how long customers have held their current tier status.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The date when the contact's allocation tier changed to the historical_allocation_tier value.

Type: date

Format: mm/dd/yyyy