Platform: Enolytics DTC

Summary:

## Klaviyo Churn Probability

What it is: Klaviyo Churn Probability shows Klaviyo's predictive score (0 to 1) for how likely each customer is to churn, with higher values indicating greater churn risk.

How to use it:
• Identify at-risk customers scoring above 0.7 or 0.8 to target with retention campaigns before they actually leave
• Segment your email lists by churn probability to customize messaging - high-risk customers might need special offers while low-risk customers can receive standard promotional content

Tip: This field is only available for customers synced from Klaviyo - contacts from Mailchimp or RedChirp won't have churn probability scores.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Klaviyo's Probability (0-1) that customer will churn. **Platform Mappings:** - Klaviyo: `predictive_analytics.churn_probability` - Mailchimp: NULL - RedChirp: NULL Higher values indicate higher likelihood of churning. Used for retention targeting.

Type: float

Format: #,##0