📋 Summary:

What it is: A machine learning-generated predictive score indicating the likelihood that a specific wholesale outlet will stop ordering wine within the next 90 days.

How to use it:
• Proactively identify high-risk accounts for targeted retention efforts
• Prioritize sales and account management resources toward outlets with highest churn probability

Tip: Use values above 70% as a critical threshold for immediate account engagement and intervention strategies.

This summary was generated by AI.

📊 Quick Stats:

The confidence level (0-100%) that an account will stop ordering within the next 90 days. Higher percentages mean higher risk. For example, 75% means the model is very confident this account is at risk of churning.

Outlet Health Indicators

Type: float