Platform: Enolytics DTC

Summary:

What it shows: A comprehensive record of every SKU (wine product) that each customer has purchased throughout their entire relationship with your winery. This ready-made report gives you the complete purchase history broken down by individual wines — no setup needed.

Who should use it:
• Wine club managers tracking member preferences and purchase patterns
• Sales teams personalizing recommendations based on past purchases
• Marketing teams creating targeted campaigns around specific wine varietals or vintages

When to use it:
• Planning personalized wine recommendations for club shipments or tastings
• Analyzing which wines drive repeat purchases from specific customers
• Preparing for customer visits by reviewing their favorite varietals
• Building targeted email campaigns around wine preferences

Questions this report answers:
• "How can I see every wine a specific customer has ever bought from us?"
• "Which customers have purchased our Cabernet Sauvignon in the past?"
• "Can I pull a complete purchase history showing all the different wines each member has tried?"
• "How do I find customers who bought a specific vintage so I can tell them about the new release?"
• "Where can I see the full SKU breakdown for each customer's buying patterns?"

Tip: Use this report to create "wine journey" profiles for your top customers — seeing their complete SKU history helps you spot preferences and recommend similar wines they haven't tried yet.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.