Platform: Enolytics DTC

Summary:

## Contact Sku Total Quantity

What it is: Contact Sku Total Quantity shows the lifetime number of bottles a customer has purchased of each specific wine or product across all their paid orders.

How to use it:
• Identify your most devoted fans of specific wines — customers who've bought 12+ bottles of your Cabernet are prime candidates for library releases, verticals, or early access to new vintages
• Prioritize allocation decisions during limited releases by focusing on customers who've already demonstrated strong loyalty to similar varietals or vineyard designations

Tip: Look for customers with high quantities (24+ bottles) of discontinued wines — they're often your most engaged collectors and ideal targets for premium offerings.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The cumulative number of bottles or units of a specific SKU that a contact has purchased across all their completed and paid orders. This lifetime purchase volume helps identify a customer's favorite wines and most loyal product advocates, supporting decisions around club offerings, allocation priority, and personalized wine recommendations. A contact who has purchased 24+ bottles of a specific wine, for example, represents a strong candidate for vertical collections or library releases of that varietal.

Contact SKU History

Type: float

Format: #,##0