Platform: Enolytics DTC

Summary:

What it is: Contact SKU Order Count shows how many separate orders each customer has placed containing a specific wine or product SKU, counting only completed paid transactions. This measures customer loyalty to individual wines rather than total bottles purchased.

How to use it:
• Identify your most devoted fans of specific wines to prioritize them for allocations of new vintages or limited releases
• Build targeted marketing campaigns around customers who repeatedly order certain varietals or price points

Tip: A customer who orders the same wine across 5 separate transactions shows stronger intent and loyalty than someone who bought 5 bottles in a single order.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The total number of distinct orders in which a contact has purchased a specific wine or product SKU, counting only completed and paid transactions. A higher count indicates stronger customer affinity for that particular wine, which can inform targeted marketing, allocation decisions, and personalized recommendations. This differs from total quantity purchased as a customer might order the same wine across multiple separate transactions.

Contact SKU History

Type: int

Format: #,##0