Platform: Enolytics DTC

Summary:

What it is: Membership Skip Rate shows the ratio of skipped shipments to total shipments for each wine club membership, ranging from 0.0 (never skips) to 1.0 (skips every shipment).

How to use it:
• Identify members who frequently skip shipments (high skip rates) to understand engagement issues or refine wine selections
• Segment members by skip behavior to create targeted retention campaigns or adjust club offerings for different engagement levels

Tip: Focus on members with moderate skip rates (0.2-0.6) — they're engaged enough to stay but skipping enough to suggest room for improvement in wine curation or timing.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Ratio of skipped shipments to total shipments for this membership (0.0–1.0). NULL if no shipments exist.

Type: float

Format: ##0%;-##0%;