Platform: Enolytics DTC

Summary:

What it is: Membership Total Upgrades shows the number of wine club shipments where the member spent more than their default package value by customizing or upgrading their selection.

How to use it:
• Identify your most engaged club members who consistently personalize their shipments rather than accepting the default selections
• Spot opportunities to encourage upgrades by finding members with zero upgrades who might be interested in premium options

Tip: Members with higher upgrade counts are often your most profitable club customers and good candidates for premium wine releases or exclusive offerings.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Count of shipped shipments where the member spent more than the default package value (value_change_from_default > 0).

Type: int

Format: #,##0