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Membership Total Declined ShipmentsShows total declined shipments per wine club membership due to payment failures, available for wineries using detailed tracking systems.
Membership Primary Risk ReasonIdentifies the main factor putting wine club members at risk of churning like declining purchases or payment issues for targeted retention.
Membership Estimated Skipped ShipmentsMembership Estimated Skipped Shipments tracks how many wine club deliveries members skip to identify engagement patterns and revenue loss.
Membership Cycles OverdueWine club shipments past their expected delivery date are tracked per member to identify delays and maintain customer relationships.
Membership Typical Weeks Between ShipmentsMembership Typical Weeks Between Shipments metric shows standard intervals between wine club shipments, ranging 6-12 weeks by winery.
Membership Retention LevelMembership Retention Level prioritizes wine club customers by cancellation risk and retention value using High Priority and At Risk labels.
Mailchimp Average Open RateMailchimp Average Open Rate field shows historical email engagement data for each contact to help segment subscribers and target campaigns.
Mailchimp Member RatingMailchimp Member Rating displays subscriber engagement on a 1-5 scale to identify highly engaged customers and low-engagement contacts.
Membership Shipment Cycle PhaseTrack where wine club members are in their shipment cycle to identify who's due for deliveries, just received shipments, or between cycles.
Membership Retention Priority LevelMembership Retention Priority Level categorizes wine club members by importance for retention campaigns and targeted outreach efforts.
Marketing Flow Source SystemMarketing Flow Source System displays the full platform name (Klaviyo, Mailchimp, or RedChirp) managing your flow data instead of codes.
Marketing List Is ArchivedShows how to check if marketing lists are archived or active, filter by archive status, and understand why archived lists stay for history.
Marketing List Updated AtMarketing List Updated At shows timestamps when marketing lists were last modified, tracking changes to list properties, names.
Marketing List TypeUnderstand marketing list types to identify which campaigns use static lists requiring manual updates versus dynamic lists that auto-update.
Marketing Flow NameMarketing Flow Name shows automated campaign names like Welcome Series, Abandoned Cart Recovery, and Pre-Arrival Notifications.
Membership Acquisition ChannelMembership Acquisition Channel metric shows which channels customers used to join your wine club and helps evaluate channel effectiveness.
Membership Total ShippedShows how many wine club shipments were delivered to each member, excluding skipped orders.
Membership Last Shipment StatusMembership Last Shipment Status tracks each wine club member's most recent shipment with values like Shipped, Declined, or Skipped.
Membership Avg Value Δ% From DefaultShows percentage difference between actual membership spending and default package values to track member upgrade patterns.
Membership Total Customized ShipmentsTracks how many times wine club members customized their shipment value by upgrading to premium bottles or downgrading to spend less.
Membership Total ShipmentsMembership Total Shipments metric tracks cumulative count of all scheduled wine club package shipments including shipped and skipped.
Membership Estimated Club ShipmentsShows estimated wine club shipment counts per membership by analyzing paid orders when detailed shipment data isn't available.
Membership Total UpgradesMembership Total Upgrades metric tracks wine club shipments where members spent above their default package value through customization.
Membership Total SkippedShows total shipments skipped by each member throughout their entire membership history for identifying skip patterns and engagement.
Membership Downgrade RateMembership Downgrade Rate tracks percentage of wine club shipments where members received lower-value packages than their default selection.
Membership Upgrade RateMembership Upgrade Rate shows the percentage of shipments where members chose premium options beyond their base wine club level.
Membership Shipment ActionMembership Shipment Action identifies wine club members as upgrade or downgrade candidates based on shipment modification patterns.
Membership Customization RateMembership Customization Rate measures percentage of wine club shipments customized by members versus accepting default.
Membership Total DowngradesMembership Total Downgrades counts how many times club members received shipments worth less than their default package value.
Membership Skip RateMembership Skip Rate measures the ratio of skipped to total shipments for wine club members, ranging from 0.0 to 1.0 to identify engagement.
Membership Year Month SortMembership Year Month Sort field uses YYYYMM integer format (202401) for proper chronological sorting of wine club membership data.
Mailchimp Average Click RateMailchimp Average Click Rate metric shows historical email click rates for winery campaigns to identify most engaged subscribers.
Marketing Flow Updated AtMarketing Flow Updated At tracks when automation flows were last modified in CRM, helping identify recently optimized marketing flows.
Marketing Campaign Hours Before OrderMarketing Campaign Hours Before Order metric shows the 0-72 hour time gap between marketing messages and customer purchases.
Marketing Flow TypeMarketing Flow Type identifies whether your automation flows use email or SMS channels to compare performance and conversion rates.
Marketing List Member CountMarketing List Member Count shows total active subscribers on your marketing list, helping track reach growth trends and identify attrition.
Marketing Channel TypeMarketing Channel Type field shows whether outreach used email or SMS, helping compare campaign performance between channels.
Marketing Flow StatusMarketing Flow Status shows whether each marketing automation is in draft, manual, or live mode and helps filter active flows.
Marketing List Opt-In ProcessTrack and filter email contacts by single opt-in immediate signup versus double opt-in email verification to analyze engagement differences.
Marketing List Created AtMarketing List Created At shows timestamps when each marketing list was created in Klaviyo, Mailchimp, or RedChirp to audit list age.
Marketing Flow Trigger TypeMarketing Flow Trigger Type identifies what event starts automated marketing flows: joining lists, entering segments, purchases, or dates.
Marketing Flow Created AtTracks timestamp when marketing automation flows were originally built in your platform to analyze campaign development timelines.
Marketing Flow Is ArchivedMarketing Flow Is Archived shows if automation flows are archived or active, helping filter current campaigns from retired ones.
Marketing List Source SystemMarketing List Source System shows which platform hosts subscriber lists like Klaviyo, Mailchimp, or RedChirp for performance tracking.
Marketing List NameMarketing List Name field contains descriptive names for subscriber lists like Wine Club Members for customer segmentation and targeting.