Platform: Enolytics DTC

Summary:

What it is: Membership Upgrade Rate shows the percentage of a member's shipments that were upgrades (from 0.0 to 1.0), giving you insight into how often they choose premium options beyond their base membership level.

How to use it:
• Identify your most engaged members who frequently upgrade their shipments - these are prime candidates for moving to higher-tier memberships or exclusive offerings
• Segment members by upgrade behavior to create targeted campaigns, like offering upgrade incentives to low-upgraders or premium experiences to frequent upgraders

Tip: A rate of 0.2 means 20% of their shipments were upgrades, while NULL indicates they haven't received any shipped orders yet.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Ratio of upgrade shipments to total shipped shipments for this membership (0.0–1.0). NULL if no shipped shipments exist.

Type: float

Format: ##0%;-##0%;