Platform: Enolytics DTC

Summary:

What it is: Shipment Is Expected To Be Customized shows TRUE for club members who typically customize their shipments (50%+ of their last 2+ processed shipments) but haven't customized an upcoming shipment yet.

How to use it:
• Filter for TRUE values to identify members who may need a gentle reminder to customize their upcoming shipment before it processes
• Combine with shipment dates to prioritize outreach timing - focus on shipments processing soonest

Tip: This proactive flag helps you catch customization patterns before shipments process, rather than reacting after members receive unexpected wines.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Boolean flag indicating whether a club member is expected to customize this shipment but hasn't yet. TRUE when the member has customized 50%+ of their prior 2+ processed shipments, the process date is still in the future, and no customization has occurred yet. Used to proactively identify members who may need outreach.

Type: boolean