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Suggestion Created DateSuggestion Created Date tracks when a product first appeared in a contact's top-3 recommended purchases from recommendation engine.
Shipment Is Expected To Be CustomizedShows which wine club members usually customize 50%+ of shipments but haven't customized their upcoming shipment for targeted reminders.
Suggested Recommendation CategorySuggested Recommendation Category tracks wine recommendation types like Next Vintage, Buy Again, and Similar Tastes to measure performance.
Shipping TotalShipping Total metric tracks actual shipping charges customers paid per order, including $0 for free shipping, to analyze revenue impact.
Sub TotalSub Total metric shows net sales amount per order excluding shipping, taxes, tips and deposits to analyze pure product revenue.
Suggested Recommendation Generated AtSuggested Recommendation Generated At shows timestamps when ML models created personalized product recommendations for customers.
Suggested Final Confidence ScoreMachine learning and business rules create a 0-1.0 recommendation confidence score, with 0.75 meaning 75% confidence in product suggestions.
Suggested Wine PriceShows original list prices of recommended wines before discounts to help compare against transaction amounts and analyze pricing strategies.
Suggested Next Wine VarietalShows recommended grape varietals like Cabernet Sauvignon, Pinot Noir, and Chardonnay for each wine club customer based on preferences.
Suggested Recommendation RankSuggested Recommendation Rank shows the priority order (1, 2, or 3) of product recommendations for each customer.
Suggested Wine Product NameTracks performance of specific wines and vintages using complete product names from your CRM including vintage year and wine name.
Suggested Max RevenueSuggested Max Revenue shows the full revenue ceiling for product recommendations without conversion probability factoring in pricing.
Suggested Recommendation TypeSuggested Recommendation Type shows which strategy identified a product match for customers using vintage, repurchase.
Suggested Expected BottlesShows predicted bottle quantities customers will buy based on their purchase history and recommendation type for revenue forecasting.
Suggested Revenue FactorSuggested Revenue Factor shows the realistic conversion probability for each recommendation.
Suggested Confidence LevelSuggested Confidence Level converts recommendation scores into five categories (Very High to Very Low) to identify purchase likelihood.
Suggested Next Wine SKUProvides the exact SKU code for each customer's recommended next wine purchase from your CRM for precise inventory matching.
Suggested Recommendation ReasonGet plain-language explanations for why specific wines were recommended to customers, including purchase history and repurchase timing.
Suggested Base Conversion RateSuggested Base Conversion Rate shows baseline phone outreach percentages by strategy, from 15% preference-based to 35% vintage continuation.
Submitted Week NumberShows calendar week (1-53) when orders were placed to track weekly performance, marketing campaign impact, and seasonal patterns.
Signup On Day Of TastingSignup On Day Of Tasting metric tracks whether wine club visitors joined during their tasting room visit, measuring immediate conversions.
Suggested Expected RevenueSuggested Expected Revenue shows probability-weighted revenue forecasts using product price, expected bottles sold, and conversion rates.
Suggested Next Wine VintageSuggested Next Wine Vintage displays recommended vintage year for customer's next purchase based on inventory levels and buying history.
Suggested Next Wine NameShows the specific wine the recommendation engine suggests as each customer's best next purchase based on buying patterns and preferences.