Platform: Enolytics DTC

Summary:

What it is: Club Shipment Has Increased Products shows whether a club member added extra quantities of any products beyond what came in their standard club package allocation (true/false).

How to use it:
• Identify your most engaged club members who are consistently upselling themselves — these are prime candidates for higher-tier club offerings or exclusive releases
• Analyze which shipments or time periods drive the most add-ons to optimize your club package offerings and identify successful product combinations

Tip: Members who regularly increase their shipments often have higher lifetime value and retention rates, making this a powerful signal for customer segmentation and personalized marketing.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Indicates whether the member increased the quantity of any products beyond what was included in their default club package allocation. This flag is set to true when at least one line item in the shipment shows a quantity increase from the original package configuration. This metric helps identify members who are actively upselling themselves and increasing their purchase size beyond the base club offering.

Club Shipment General

Type: boolean