Platform: Enolytics DTC

Summary:

What it is: Days Since Reservation shows the number of days between today and past reservation dates, helping you track how much time has passed since completed tasting room visits.

How to use it:
• Analyze follow-up timing by seeing how long it's been since guests visited your tasting room — perfect for targeting recent visitors with personalized offers or identifying guests who visited months ago but haven't purchased since
• Segment reservation data by recency to understand visitor conversion patterns and optimize your post-visit marketing campaigns

Tip: This field only shows values for past reservations, so future bookings won't appear — use this to focus your analysis on actual visits rather than upcoming appointments.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Number of days between today and the reservation date. Only populated for past reservations (reservation_date <= today); NULL for future reservations.

Type: int

Format: #,##0