Platform: Enolytics DTC

Summary:

What it is: Membership Club Risk Factor is a weighted score that evaluates a club member's likelihood of canceling or churning, combining multiple risk indicators including club journey stage, demographic factors (gender, affluence, generation), and switching behavior.

How to use it:
• Identify at-risk club members for proactive retention campaigns before they churn
• Segment your retention efforts by risk level to allocate resources where they'll have the most impact

Tip: Higher scores typically indicate greater churn risk, so focus your retention efforts on members with the highest risk factor scores first.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

This is a weighted overage for the club risk based on club journey, gender, affluence, generation and switch

Type: float

Format: #,##0.00