Platform: Enolytics DTC

Summary:

What it is: Membership Last Aggregate Risk Factor At Cancellation shows the final combined risk score (0-1 scale) that was calculated when a club member cancelled their membership. This score reflects how likely the member was to churn based on various behavioral factors right before they actually did cancel.

How to use it:
• Analyze patterns in pre-cancellation risk scores to understand what warning signs you might have missed and refine your retention strategies
• Segment former members by their final risk scores to create targeted win-back campaigns — members who cancelled with lower risk scores might be easier to re-engage

Tip: Compare these scores with your current members' risk factors to identify who might be heading toward cancellation with similar patterns.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The combined risk score (0-1 scale) at the time the membership was cancelled. Only populated for cancelled memberships.

Type: float

Format: #,##0.00