Platform: Enolytics DTC

Summary:

What it is: Membership Last Club Risk Factor At Cancellation captures the risk factor score from the club journey model at the exact moment a membership was cancelled, helping you understand which risk signals preceded actual cancellations.

How to use it:
• Analyze patterns in risk factors that led to cancellation to identify early warning signs for current at-risk members
• Validate your club journey risk model by seeing which risk levels actually converted to cancellations versus false alarms

Tip: This dimension only contains data for cancelled memberships, so filter your analysis accordingly to avoid misleading results from active members.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The club journey risk factor at the time the membership was cancelled. Only populated for cancelled memberships.

Type: float

Format: #,##0.00