Platform: Enolytics DTC

Summary:

What it is: Contact Text Sent Count 30d shows the number of marketing text messages sent to each contact in the last 30 days.

How to use it:
• Segment customers by their text engagement level to identify who's receiving heavy messaging versus light touch communication
• Analyze text frequency alongside purchase behavior to find the sweet spot between staying top-of-mind and message fatigue

Tip: Look for contacts with high text counts but low engagement - they might be experiencing message overload and could benefit from reduced frequency or different messaging.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Number of marketing texts sent in the last 30 days.

Type: int

Format: #,##0