Platform: Enolytics DTC
Summary:
What it shows: This Wine Club dashboard gives you a complete view of your membership program by displaying detailed information about both current and cancelled wine club members in easy-to-scan tables. It's your go-to page for understanding the full lifecycle of your membership base.
Key visualizations: Two comprehensive tables that break down current membership details and cancelled membership details, along with filter options to slice the data by specific criteria you need to analyze.
When to use it:
• When you need to audit your membership roster or investigate specific member accounts and their history
• Before member outreach campaigns to understand who's currently active versus who has cancelled and might be won back
Questions this page answers:
• How can I see all my current wine club members and their membership details?
• Where can I find information about customers who cancelled their memberships?
• Can I view the complete history and status of specific wine club members?
• How do I get a comprehensive list of my membership base for analysis or outreach?
• What details are available about both active and former club members?
Tip: Use the filter panel to narrow down your view when working with large membership lists – this makes it much easier to focus on specific segments or find particular members you're researching.
Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.
Page Info
Category: Wine Club
Menu: WC - All About My Memberships
Visual components: 3
Table: Current Membership Details
Customization Rate
Upgrade Rate
Downgrade Rate
Skip Rate
Membership Url
Customer Number
Full Name
Club Name
Contact Email
Contact Phone
Tenure In Months
Club Membership Status
Contact Last Club Shipment Date
Contact Last Club Shipment Name
Contact Last Order Date
POS Last Order Date
Club Last Order Date
Membership Last Shipment Status
Membership Shipment Action
Estimated Club Shipments
Membership Total Shipments
Membership Total Customized Shipments
Membership Total Shipped
Membership Total Declined Shipments
Membership Total Skipped
Membership Total Off Cycle
Membership Total Upgrades
Membership Total Downgrades
Signed Up Date
Initial Signed Up Date
Subscription Next Process Date
Subscription Frequency
Last Shipment Date
Club Type
Aggregate Club Name
Club Ship Type
Club Pickup Location
Acquisition Channel
Sales Associate
Membership Type
Active Club Membership In Months
On Hold Started Date
On Hold Ended Date
On Hold Reason
Days Until Anniversary
Orders Before First Membership
Rejoined Membership
Days Cancel To Rejoin
Orders Before Rejoin
Club Brand
Contact ID
Risk Of Leaving
Membership ML Churn Probability
Prediction Comparison
Membership Possible Admin Error
Ml Primary Reason
Ml Secondary Reason
Table: Cancelled Membership Details
Membership Url
Customer Number
Full Name
Contact Email
Contact Phone
Detailed Club Status
Membership Type
Club Name
Aggregate Club Name
Terminated Club Membership In Months
Signed Up Date
Cancelled Date
Cancellation Reason
Cancellation Comments
Lifetime Value
Last 2 Years Value
Last 12 Months Value
Contact Last Club Shipment Date
Contact Last Club Shipment Name
Generation
Age Group
Gender
Area Affluence
Contact Last Order Date
POS Last Order Date
Club Last Order Date
Club Ship Type
Acquisition Channel
Sales Associate
Rejoined Membership
Membership Last Shipment Status
Membership Customization Rate
Membership Upgrade Rate
Membership Downgrade Rate
Membership Skip Rate
Membership Total Shipments
Membership Total Customized Shipments
Membership Total Shipped
Membership Total Declined Shipments
Membership Total Skipped
Membership Total Off Cycle
Membership Total Upgrades
Membership Total Downgrades
Contact ID
Membership Last Affluence Ratio At Cancellation
Membership Last Aggregate Risk Factor At Cancellation
Membership Last Club Order Ratio
Membership Last Club Order Ratio At Cancellation
Membership Last Club Ratio At Cancellation
Membership Last Club Risk Factor At Cancellation
Membership Last Gender Ratio At Cancellation
Membership Last Generation Ratio At Cancellation
Membership Last Outside Club Risk Factor At Cancellation
Membership Last Rfm Risk Factor At Cancellation
Membership Last Risk Snapshot Date At Cancellation
Membership Last Switch Ratio At Cancellation
Visual Components
Filter Panel: Send to External System
Table: Current Membership Details
Customization Rate
Upgrade Rate
Downgrade Rate
Skip Rate
Membership Url
Customer Number
Full Name
Club Name
Contact Email
Contact Phone
Tenure In Months
Club Membership Status
Contact Last Club Shipment Date
Contact Last Club Shipment Name
Contact Last Order Date
POS Last Order Date
Club Last Order Date
Membership Last Shipment Status
Membership Shipment Action
Estimated Club Shipments
Membership Total Shipments
Membership Total Customized Shipments
Membership Total Shipped
Membership Total Declined Shipments
Membership Total Skipped
Membership Total Off Cycle
Membership Total Upgrades
Membership Total Downgrades
Signed Up Date
Initial Signed Up Date
Subscription Next Process Date
Subscription Frequency
Last Shipment Date
Club Type
Aggregate Club Name
Club Ship Type
Club Pickup Location
Acquisition Channel
Sales Associate
Membership Type
Active Club Membership In Months
On Hold Started Date
On Hold Ended Date
On Hold Reason
Days Until Anniversary
Orders Before First Membership
Rejoined Membership
Days Cancel To Rejoin
Orders Before Rejoin
Club Brand
Contact ID
Risk Of Leaving
Membership ML Churn Probability
Prediction Comparison
Membership Possible Admin Error
Ml Primary Reason
Ml Secondary Reason
Table: Cancelled Membership Details
Membership Url
Customer Number
Full Name
Contact Email
Contact Phone
Detailed Club Status
Membership Type
Club Name
Aggregate Club Name
Terminated Club Membership In Months
Signed Up Date
Cancelled Date
Cancellation Reason
Cancellation Comments
Lifetime Value
Last 2 Years Value
Last 12 Months Value
Contact Last Club Shipment Date
Contact Last Club Shipment Name
Generation
Age Group
Gender
Area Affluence
Contact Last Order Date
POS Last Order Date
Club Last Order Date
Club Ship Type
Acquisition Channel
Sales Associate
Rejoined Membership
Membership Last Shipment Status
Membership Customization Rate
Membership Upgrade Rate
Membership Downgrade Rate
Membership Skip Rate
Membership Total Shipments
Membership Total Customized Shipments
Membership Total Shipped
Membership Total Declined Shipments
Membership Total Skipped
Membership Total Off Cycle
Membership Total Upgrades
Membership Total Downgrades
Contact ID
Membership Last Affluence Ratio At Cancellation
Membership Last Aggregate Risk Factor At Cancellation
Membership Last Club Order Ratio
Membership Last Club Order Ratio At Cancellation
Membership Last Club Ratio At Cancellation
Membership Last Club Risk Factor At Cancellation
Membership Last Gender Ratio At Cancellation
Membership Last Generation Ratio At Cancellation
Membership Last Outside Club Risk Factor At Cancellation
Membership Last Rfm Risk Factor At Cancellation
Membership Last Risk Snapshot Date At Cancellation
Membership Last Switch Ratio At Cancellation