Platform: Enolytics DTC
Summary:
What it shows: This Wine Club dashboard gives you a comprehensive overview of your club's performance through primary and secondary KPIs that matter most to your business. It's your go-to page for understanding club health, growth trends, and member behavior at a glance.
Key visualizations: The page features two KPI tabs — Primary KPIs (8 cards) and Secondary KPIs (7 cards) — plus an always-visible waterfall chart showing membership changes and a combo chart displaying trends over time. The filter panel lets you slice the data by time periods, segments, or other dimensions.
When to use it:
• Monthly business reviews when you need to assess overall club performance and identify trends
• Strategic planning sessions to understand membership growth patterns and revenue drivers
Questions this page answers:
• How is my wine club performing compared to last month or last year?
• Where can I see my member acquisition, retention, and churn rates?
• Can I view the key metrics that drive my club's revenue growth?
• How do I track whether my club initiatives are moving the needle?
• What's the story behind my membership changes over time?
Tip: Start with the Primary KPIs tab for your essential metrics, then dive into Secondary KPIs for deeper insights — the waterfall chart will help you visualize exactly where members are coming from and going.
Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.
Page Info
Category: Wine Club
Menu: WC - Highlights
Visual components: 18
Tabs
This page has multiple views you can switch between:
Primary KPIs (default)
KPI Card: Membership On Hold YDAY, Membership On Hold YDAY Δ%
KPI Card: Membership Active YDAY, Membership Active YDAY Δ%
KPI Card: Membership Signups CP, Membership Signups Δ%
KPI Card: Membership Attrition CP, Membership Attrition Δ%
KPI Card: Memberships Signups Ratio CP, Memberships Signups Ratio Δ%
KPI Card: Membership Growth CP, Membership Growth Δ%
KPI Card: Membership Total YDAY, Membership Total YDAY Δ%
KPI Card: Membership Cancellations CP, Membership Cancellations Δ%
Secondary KPIs
KPI Card: Net Sales CP (Order Club), Net Sales Δ% (Order Club)
KPI Card: Member Lifetime Value CP, Member Lifetime Value Δ%
KPI Card: Membership Tenure (Excl) CP, Membership Tenure (Excl) Δ%
KPI Card: AOV (Excl $0 - Order Club) CP, AOV (Excl $0 - Order Club) Δ%
KPI Card: Membership Projected Annual Attrition
KPI Card: Membership Projected Annual Growth Ratio
KPI Card: Membership Projected Annual Signup Ratio
Waterfall Chart: Sales Summary
Membership Total BOCP
Membership Signups CP
Membership Cancellations CP (Negative)
Membership On Hold YDAY (negative)
Combo Chart: Highlights | Wine Club Average Members
Membership Total All Time
Membership Date