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Order On Club Signup DateOrder On Club Signup Date tracks whether wine club orders happened on the same day customers enrolled, measuring conversion rates.
Order Marketing Attribution Sent AtShows exact timestamp when marketing message leading to an order was sent, helping track customer journey from touchpoint to purchase.
Order URLOrder URL provides direct links from reports back to full order records in your CRM system for investigating specific order details.
Order Has Marketing AttributionShows whether orders can be traced to specific marketing touchpoints like email campaigns or flows within 72 hours before purchase.
Order Marketing Attribution Marketing SystemOrder Marketing Attribution tracks which marketing automation platform like Klaviyo, Mailchimp, or RedChirp drove each order.
Order Marketing Attribution Sent DateOrder Marketing Attribution Sent Date tracks when marketing messages that led to orders were sent to customers for analyzing effectiveness.
Order Marketing Attribution Time RangeOrder Marketing Attribution Time Range tracks customer response times to marketing campaigns within 72 hours before purchase orders.
Order Marketing Attribution Marketing ChannelOrder Marketing Attribution Marketing Channel tracks whether sales came from email or SMS campaigns to compare performance and revenue.
Orders Before First MembershipOrders Before First Membership tracks how many paid purchases a customer made as a non-member before joining their first wine club.
Orders Before RejoinOrders Before Rejoin metric tracks paid orders customers made between cancelling and rejoining their wine club membership.
Order Marketing Attribution Campaign NameShows which specific marketing campaign or automated email flow drove each order to compare revenue performance across campaigns.