Platform: Enolytics DTC

Summary:

What it is: Order Marketing Attribution Time Range shows how quickly customers responded to marketing messages before placing an order, with values of 0-24 hours, 24-48 hours, or 48-72 hours. This only applies to orders that can be traced back to a specific marketing campaign within that 72-hour window.

How to use it:
• Compare response times across different marketing channels to see whether email campaigns drive faster purchases than social media or direct mail
• Identify your most urgent vs. contemplative buyer segments by analyzing which customers consistently purchase within 24 hours versus those who need more time to decide

Tip: Use this alongside campaign type or channel to discover which marketing messages create immediate urgency versus those that plant seeds for future purchases.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Groups the time elapsed between when a marketing message was sent and when the order was completed into standardized windows: 0-24 hours, 24-48 hours, or 48-72 hours. This segmentation helps identify how quickly customers respond to different marketing campaigns and which messages drive immediate versus delayed purchases. Only applies to orders with valid marketing attribution within the 72-hour lookback window.

Order General

Type: string