Platform: Enolytics DTC

Summary:

What it is: Order Has Marketing Attribution shows whether an order can be traced back to a specific marketing touchpoint within 72 hours before purchase, like an email campaign, automated flow, or other marketing channel.

How to use it:
• Filter to orders with attribution when calculating marketing ROI or measuring campaign effectiveness
• Compare conversion rates and AOV between attributed and non-attributed orders to understand your marketing impact

Tip: Orders without attribution aren't necessarily "organic" — they might be influenced by marketing touchpoints outside the 72-hour window or channels that aren't being tracked.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Indicates whether the order can be traced back to a specific marketing touchpoint within a 72-hour window before purchase. Orders with attribution have an identifiable email campaign, flow, or marketing channel that influenced the customer's decision to buy. This flag is essential for measuring marketing ROI and understanding which campaigns drive revenue.

Order General

Type: boolean