Platform: Enolytics DTC

Summary:

Days Since RFM Risk Change shows the number of days that have passed since a customer's RFM risk status last changed, helping you track how recently customers moved between different risk categories in your segmentation model.

What it is: Days Since RFM Risk Change contains the number of days since a customer's RFM (Recency, Frequency, Monetary) risk level was last updated, letting you see how fresh or stale their current risk assessment is.

How to use it:
• Identify customers whose risk status changed recently (say, last 30 days) to prioritize immediate retention efforts or celebrate customers who moved to lower risk
• Find customers with older risk change dates to reassess whether their current segmentation still reflects their actual behavior patterns

Tip: Combine this with current RFM risk levels to focus on recently-changed high-risk customers who need immediate attention versus long-standing low-risk customers who are consistently stable.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Number of Days since RFM status changed

Contact RFM History

Type: int