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Days Since RFM Risk Change

Updated over 2 months ago

πŸ“‹ Summary:

What it is: A dimension tracking the number of days since a customer's RFM (Recency, Frequency, Monetary) risk classification has changed, indicating customer behavior shifts.

How to use it:
β€’ Identify customers whose purchasing patterns or risk profile have recently transformed
β€’ Create targeted marketing campaigns for customers showing emerging changes in buying behavior

Tip: When analyzing risk change, consider combining this dimension with other customer segmentation filters to develop more nuanced engagement strategies.

This summary was generated by AI.


πŸ“Š Quick Stats:

  • 🏷️ Type: int

  • πŸ“ Build Beyond Limits Group: Contact RFM History


πŸ“ Description

Number of Days since RFM status changed


πŸ“ Build Beyond Limits Group

Contact RFM History

πŸ”— Other Dimensions in this Group


βš™οΈ Technical Details

Type: int


ℹ️ Additional Details

  • Created: 2025-12-08T06:22:43Z

  • Key: [dimension].[Days Since RFM Risk Change]

  • ID: 0d2d050c-0c48-4c3d-ab3a-1d8a232090aa


🏷️ Tags

  • Contact RFM History

  • Days Since RFM Risk Change

  • RFM Status Change

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