Platform: Enolytics DTC

Summary:

What it is: Contact Days Since Most Recent Membership Risk Status Change shows the number of days that have passed since a club member's risk status last changed, helping you track how recently someone moved between different risk categories.

How to use it:
• Identify members who recently became at-risk (low days since change) to prioritize immediate retention outreach
• Find members with high day counts who have been stable in their current risk status, indicating either consistent engagement or prolonged concern

Tip: Members with very recent risk status changes (under 30 days) are prime candidates for targeted interventions, while those with longer periods might need different retention strategies based on their current risk level.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Days passed since the last change of membership risk

Contact General

Type: int