📋 Summary:

What it is: The number of days elapsed since a wine club member's risk status (likelihood of cancellation or churn) has changed.

How to use it:
• Identify members whose risk status has recently shifted to create targeted retention campaigns
• Filter reports to analyze behavior patterns of customers with recent changes in membership risk

Tip: Use this dimension in combination with other risk-related attributes to build comprehensive customer retention strategies, focusing on members with recent risk status changes.

This summary was generated by AI.

📊 Quick Stats:

How many days since the membership at risk status changed

Membership Risk History

Type: int