Platform: Enolytics DTC

Summary:

What it is: Days Since Membership Risk Change shows how many days have passed since a customer's at-risk membership status last changed, helping you track the timing of membership health fluctuations.

How to use it:
• Identify recently flagged at-risk members (low day counts) who need immediate outreach versus long-standing at-risk members who may require different retention strategies
• Track patterns in membership risk timing to spot seasonal trends or identify optimal intervention windows for your retention campaigns

Tip: Combine with current risk status to distinguish between members who recently became at-risk versus those who recently moved out of at-risk status.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

How many days since the membership at risk status changed

Membership Risk History

Type: int