Platform: Enolytics DTC
Summary:
What it shows: A side-by-side performance comparison of your wine club members versus non-members across all sales channels. This ready-made report breaks down key metrics — net sales, average order values, cases sold, and price per bottle — so you can quickly spot the differences in buying behavior between these two crucial customer segments.
Who should use it:
• Wine club managers tracking member value and performance
• General managers and owners analyzing customer segmentation ROI
When to use it:
• Planning wine club growth strategies and member acquisition campaigns
• Evaluating whether your club members are truly your most valuable customers
• Preparing board presentations or investor updates on customer lifetime value
Questions this report answers:
• "How do I compare wine club member spending versus non-member spending?"
• "Where can I see if club members actually buy more wine than regular customers?"
• "Can I get a breakdown showing member vs non-member performance by sales channel?"
• "How do I pull a report showing whether club members have higher order values?"
• "Do club members buy more expensive bottles than non-members?"
Tip: Set your date picker to compare specific time periods — the CP (Current Period) measures will adjust automatically to show performance for your selected timeframe, making it easy to analyze seasonal trends or campaign results.
Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.
📂 How to Access This Report
This is a public bookmark — a pre-built report ready for you to use. You don't need to create it from scratch.
To open it:
Click the Bookmarks icon in the left sidebar
Look under Public Bookmarks
Open the folder: Business Reports
Click Members vs Non Member Performance
Quick Stats:
0 filter(s) applied
2 dimension(s) displayed
4 measure(s) displayed
Report Page: Build Beyond Limits | Advanced Reporting
⚠️ Date Picker Required: This report uses time-sensitive measures that respond to the date picker. The bookmark does not save date picker settings. Please adjust the date picker to ensure the report shows the data for your desired time period.
Filter Behavior: When you select this bookmark, your existing filters will be replaced with the bookmark's saved filters.
📝 Original Description
Wine club member versus non-member sales performance comparison showing net sales, average order values, cases sold, and price per bottle.
Filters Applied
✅ No filters applied - this bookmark shows all available data.
📋 Columns Displayed
Dimensions:
Club Status At Time Of Order — Indicates the contact's club membership status at the time of the order. Defined through a case statement. (Member, Non-Member)
Channel — This is a mapped field, where we map the order type to an aggregated channel (eg. iPad and Mobile both can map to channel POS.)
Measures:
ℹ️ Additional Details
Bookmark ID:
ad6c320d-abe5-4840-9961-e82a34c8a7ff