Platform: Enolytics DTC
Summary:
What it shows: This dashboard provides a comprehensive overview of key performance indicators across multiple wineries in your portfolio, giving you a side-by-side comparison of how each location is performing. It's part of the multi-tenant tools that help you manage and compare operations across different winery entities.
Key visualizations: The page features four distinct tables accessed through tabs - a General KPIs overview showing overall performance metrics, plus dedicated tables for Tasting Room/POS performance, Wine Club metrics, and Website/eCommerce results, with filters available to customize your view across all tabs.
When to use it:
• When you need to quickly assess which wineries in your portfolio are outperforming others across different sales channels
• During monthly or quarterly reviews to identify trends and opportunities for cross-pollination of successful strategies between locations
Questions this page answers:
• How do I compare wine club performance across all my winery locations?
• Where can I see which tasting rooms are generating the highest revenue?
• Can I view website conversion rates side-by-side for different wineries?
• How do I identify which locations might need additional support or resources?
• Where can I find the top-performing wineries to understand what they're doing differently?
Tip: Use the filter panel to focus on specific time periods or metrics that matter most to your current analysis - this helps you spot patterns and outliers more quickly across your winery portfolio.
Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.
Page Info
Menu: Multi-Tenant
Visual components: 5
Tabs
This page has multiple views you can switch between:
General (default)
Table: General KPIs by Winery
Net Sales CP
Net Sales Δ%
Cases Sold (Excl $0) CP
Cases Sold (Excl $0) Δ%
Distinct Purchasers (Excl $0) CP
Distinct Purchasers (Excl $0) Δ%
Avg Price Per Bottle (Excl $0) CP
750ml Bottles Per Order (Excl $0) CP
AOV Wine (Excl $0) CP
Avg Price Per Bottle (Excl $0) Δ%
750ml Bottles Per Order (Excl $0) Δ%
AOV Wine (Excl $0) Δ%
Discounts % (Excl $0) CP
Orders (Excl $0) CP
Discounts % (Excl $0) Δ%
Orders (Excl $0) Δ%
Winery Name
Logo Url
General KPIs
TR KPIs
Table: POS KPIs by Winery
Net Sales Wine CP
Net Sales Wine Δ%
Cases Sold (Excl $0) CP
Cases Sold (Excl $0) Δ%
Distinct Purchasers (Excl $0) CP
Distinct Purchasers (Excl $0) Δ%
Discounts % (Excl $0) CP
Orders (Excl $0) CP
Discounts % (Excl $0) Δ%
Orders (Excl $0) Δ%
TR - Tasters CP
TR- WC Conversion Rate CP
Wine Order Conversion CP
750ml Bottles (Excl $0) Per Taster CP
Guest Account Usage (Excl $0) CP
Net Sales Non-Wine CP
TR - Tasters Δ%
Net Sales Non-Wine Δ%
TR- WC Conversion Rate Δ%
Wine Order Conversion Δ%
750ml Bottles (Excl $0) Per Taster Δ%
Guest Account Usage (Excl $0) Δ%
Avg Tasting Fee Per Taster CP
Avg Wine Value Per Taster CP
Avg Tasting Fee Per Taster Δ%
Avg Wine Value Per Taster Δ%
Winery Name
Logo Url
Club KPIs
Table: Club KPIs by Winery
Memberships Signups Ratio Δ%
Membership Total YDAY
Membership On Hold YDAY
Membership Signups CP
Membership Cancellations CP
Membership Active YDAY
Membership Growth CP
Membership Attrition CP
Memberships Signups Ratio CP
Membership Projected Annual Attrition
Membership Projected Annual Signup Ratio
Membership Projected Annual Growth Ratio
Membership Active YDAY Δ%
Membership On Hold YDAY Δ%
Membership Signups Δ%
Membership Cancellations Δ%
Membership Growth Δ%
Membership Attrition Δ%
Membership Total YDAY Δ%
Winery Name
Logo Url
Website KPIs
Table: Website KPIs by Winery
Net Sales CP
Net Sales Δ%
Cases Sold (Excl $0) CP
Cases Sold (Excl $0) Δ%
Distinct Purchasers (Excl $0) CP
Distinct Purchasers (Excl $0) Δ%
Avg Price Per Bottle (Excl $0) CP
750ml Bottles Per Order (Excl $0) CP
AOV Wine (Excl $0) CP
Avg Price Per Bottle (Excl $0) Δ%
750ml Bottles Per Order (Excl $0) Δ%
AOV Wine (Excl $0) Δ%
Discounts % (Excl $0) CP
Orders (Excl $0) CP
Discounts % (Excl $0) Δ%
Orders (Excl $0) Δ%
Winery Name
Logo Url