Platform: Enolytics DTC

Summary:

What it is: Reservation Number linked to Order contains the confirmation number customers receive when booking tasting room appointments, connecting advance reservations to their actual purchases during the visit.

How to use it:
• Track conversion rates by analyzing which reservations resulted in purchases and compare order values between walk-ins versus advance bookings
• Identify your most valuable reservation slots by connecting booking patterns to purchase behavior and average order values

Tip: Not all tasting room orders will have a reservation number - many customers are walk-ins, so filter accordingly when analyzing reservation-specific performance.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The human-readable confirmation number provided to guests when they book a tasting room experience. This identifier is used by staff and customers to look up reservations, manage appointments, and track which orders are associated with scheduled visits. Not all orders have an associated reservation; this field is only populated for orders linked to advance bookings.

Type: string