Platform: Enolytics DTC

Summary:

What it is: Reservation Supplements SKU contains the product identifier for any add-ons purchased with tasting room reservations, such as food pairings, premium tastings, or merchandise bundles.

How to use it:
• Track which supplemental offerings generate the most incremental revenue alongside your core tasting experiences
• Analyze customer preferences by reservation type to optimize your add-on product mix and pricing strategy

Tip: Cross-reference with reservation data to calculate attachment rates and identify which supplements have the highest take rates for different customer segments.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The product identifier for any add-ons or enhancements purchased with the reservation, such as food pairings, premium tastings, or merchandise bundles. Links reservation supplements to inventory and product catalogs. Enables detailed analysis of which supplemental offerings drive incremental revenue.

Reservation General

Type: string