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Reservation Number linked to OrderTrack which tasting room reservation numbers convert to actual purchases by linking booking confirmation numbers to visit orders.
Reverse Club Order SequenceClub shipment order count numbered backwards from most recent (1=latest, 2=second most recent) to identify customer patterns.
Reservation Transaction TypeReservation Transaction Type categorizes tasting room bookings as Regular, Refunds, Corporate Orders, Pickup To Ship.
Reverse Website Order SequenceReverse Website Order Sequence metric assigns numbers to eCommerce orders counting backward from most recent purchase (1, 2, 3, etc).
Reservation Membership CategoryReservation Membership Category tracks wine club status for tasting room guests: current members, non-members, new signups.
Reverse Allocation Order SequenceReverse Allocation Order Sequence numbers each customer's allocation wine orders in reverse chronological order from most recent.
Reservation TimeReservation Time tracks scheduled start times for tasting room visits to analyze peak hours, optimize staffing, and boost performance.
Reservation Question AnswerCaptures guest responses to custom questions during tasting room reservations like wine preferences, celebrations, and requests.
Reservation Close Out TimeReservation Close Out Time captures when tasting room visits end and tracks visit duration by comparing departure times to start times.
Reservation Check In Time PeriodReservation Check In Time Period metric shows guest arrival patterns by morning (AM) or afternoon/evening (PM) without specific times.
Reservation TagReservation Tag tracks labels from Tock or Commerce7 booking systems to categorize guests by VIP status, wine club membership, visit type.
Reservation Tag TypeFilter reservation tags by type to organize guest characteristics, visit details, and manual staff notes for better data analysis.
Reservation TypeReservation Type metric categorizes tasting room bookings by format like private tastings, group experiences, and events to compare revenue.
Reservation Booking OwnerReservation Booking Owner tracks which staff member created each reservation to monitor performance and balance workload distribution.
Reservation End Date TimeTracks exact scheduled end times for tasting room reservations to analyze capacity, scheduling patterns, and experience duration.
Reservation Start Date TimePeak tasting room reservation patterns by day and time, optimizing staffing and capacity using exact scheduled start date time data.
Reservation Time 24HrReservation Time 24Hr shows tasting room reservation start times in 24-hour format to identify peak hours and optimize staffing.
Reservation Close Out Time PeriodReservation Close Out Time Period tracks whether tasting room guests finish visits in AM or PM to analyze spending patterns and behaviors.
Reverse Tasting Room Order SequenceReverse Tasting Room Order Sequence numbers wine club member visits in reverse chronological order with 1 as most recent visit.
Reservation Visit TagsReservation Visit Tags track descriptive labels like VIP, Anniversary, or Large Group assigned to tasting room bookings in Tock systems.
Reservation Supplements CostTracks cost of goods sold for tasting room add-ons like cheese pairings, extra pours, and merchandise to calculate gross margins.
Reservation Supplements Price Per GuestReservation Supplements Price Per Guest metric shows per-person costs for tasting room add-ons like cheese pairings and premium tastings.
Reservation NameTrack guest reservations by name to identify frequent visitors, analyze booking patterns, and filter reservation records.
Reservation Days Since Last VisitReservation Days Since Last Visit metric shows the gap between a guest's upcoming tasting room reservation and their last visit.
Reservation QuestionCaptures custom tasting room reservation questions like special occasions and wine preferences to gather guest visit information.
Reservation Last Visit DateReservation Last Visit Date tracks the most recent tasting room visit before a current reservation to identify repeat customers.
Reservation Question OrderReservation Question Order shows sequential question positions in booking forms, helping identify guest drop-off points by position.
Reservation Supplements SKUReservation Supplements SKU tracks product identifiers for add-ons like food pairings and premium tastings purchased with reservations.
Reservation Guest TagsReservation Guest Tags show descriptive labels from Tock like VIP status, wine preferences, dietary restrictions, and celebrations.
Reservation LocationReservation Location identifies which specific tasting room or venue hosted each Tock reservation for multi-location wineries.
Rejoined MembershipRejoined Membership metric identifies customers who cancelled their wine club membership, took a break, then signed up again later.