Platform: Enolytics DTC

Summary:

What it is: Club Status At Time Of Reservation shows whether each tasting room guest was a wine club member ('Member') or non-member ('Non-Member') when they made their reservation.

How to use it:
• Compare tasting room behaviors between club members and non-members — do members spend more per visit, book more frequently, or prefer certain experiences?
• Analyze conversion opportunities by identifying high-spending non-member guests who might be good wine club prospects

Tip: This captures membership status at reservation time, not visit time, so you're seeing the guest's mindset and expectations when they planned their visit.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

Indicates whether the guest was an active wine club member or non-member at the time of their reservation. Values are 'Member' for contacts with an active club membership on the reservation date, or 'Non-Member' for those without membership. This field is essential for comparing member versus non-member behaviors in tasting room visits and reservation patterns.

Reservation General

Type: string