Platform: Enolytics DTC

Summary:

What it is: Wished Year shows the four-digit calendar year when each wish list item was created, giving you the timing of customer demand for specific wines or allocations.

How to use it:
• Track year-over-year trends in wish list activity to see if your allocation programs are gaining momentum or if certain wines are becoming more sought-after over time
• Analyze historical wish list patterns to better predict future demand and optimize your inventory planning for limited releases

Tip: Compare wish list creation years against actual purchase years to understand your fulfillment timeline and identify wines that maintain long-term customer interest.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The four-digit calendar year when the wish list item was created. This dimension supports year-over-year trending and historical analysis of wish list demand, allowing wineries to track how allocation programs and customer preferences evolve over time.

Type: int