Platform: Enolytics DTC

Summary:

What it is: Wished Month shows the month (1-12) when customers added items to their wish lists, letting you track seasonal patterns in wish list activity.

How to use it:
• Identify peak wish list months to time your allocation releases and limited wine drops when demand is highest
• Analyze seasonal trends in customer interest to plan your marketing calendar and inventory strategy around when people are most engaged with adding wines to their wish lists

Tip: Compare wish list patterns with actual purchase seasonality - you might find customers add items during one season but purchase during another, revealing key timing insights for your sales strategy.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

The month number (1-12) extracted from the wished date, representing when the wish list item was created. This dimension enables seasonal analysis of wish list patterns, helping wineries identify peak demand periods and plan allocation releases accordingly.

Type: int

Format: #,##0