Platform: Enolytics DTC

Summary:

What it is: Orders Before Rejoin counts how many paid orders a customer placed during their break between cancelling their club membership and rejoining. This field only applies to customers who have rejoined the club (not first-time members), and shows 0 if they didn't purchase anything during their time away.

How to use it:
• Identify your most loyal lapsed members by finding rejoined customers who continued purchasing even without their membership benefits
• Analyze purchasing behavior during membership gaps to understand what motivates customers to stay engaged with your brand between club memberships

Tip: This field is NULL for first-time club members and membership switches, so filter for rejoined memberships specifically to get meaningful insights about customer loyalty during membership breaks.

Note: Parts of this article were generated with AI and may not be perfect. If something looks off or could be better, click the 😞 below — it opens a quick chat so you can let us know.

Quick Stats:

count of paid orders between cancellation and rejoin

Membership General

Type: int

Format: #,##0