Platform: Enolytics DTC

Summary:

Contact SKU Last Order Date shows the most recent date when each customer purchased a specific wine or product through a completed, paid order. This creates a detailed timeline of product-level purchasing patterns for every customer-wine combination.

How to use it:
• Identify which wines your customers are actively reordering versus one-time purchases by comparing last order dates across different SKUs for the same customer
• Target reactivation campaigns for customers whose last purchase date for a specific wine was over a certain threshold, especially for wines they previously bought multiple times

Tip: Use this alongside order frequency data to distinguish between customers who tried a wine once months ago versus those who regularly reorder it — the reordering customers are prime candidates for case discounts on their favorite bottles.

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Quick Stats:

The most recent date when a contact purchased a specific wine or product SKU through a completed and paid order. This date is essential for recency analysis and identifying which wines individual customers are actively purchasing versus those they may have tried once but not reordered. Combined with order frequency data, this helps winery managers understand product-level repurchase behavior and customer preferences.

Contact SKU History

Type: date

Format: mm/dd/yyyy